AI tools are changing how content is created, saving time, boosting output, and improving quality. In 2024, these 10 AI apps stood out for helping creators write, design, edit, and optimize content:
- ChatGPT: Generates text, ideas, SEO tips, and images with DALL·E integration.
- Canva AI: Simplifies design with tools like Magic Write for text and Magic Media for visuals.
- Descript: Edits audio and video using text with features like Studio Sound and Overdub.
- Runway ML: Creates and edits videos with AI-driven effects and text-to-video tools.
- GrammarlyGO: Enhances writing with grammar checks, tone adjustments, and content ideas.
- Notion AI: Combines AI writing with smart organization and team collaboration.
- Synthesia: Turns text into videos using AI avatars and voiceovers in 140+ languages.
- Hootsuite OwlyWriter AI: Creates social media captions, hashtags, and schedules posts.
- Surfer SEO: Optimizes content for search engines with real-time keyword suggestions.
- Pictory: Converts scripts, blogs, and videos into polished, branded video content.
Quick Comparison
| Tool | Best For | Key Features | Starting Price |
|---|---|---|---|
| ChatGPT | Text & idea generation | Custom GPTs, SEO, DALL·E integration | Free / $20/month |
| Canva AI | Graphic & visual design | Magic Write, Magic Media, Magic Edit | Free / $12.99/month |
| Descript | Audio & video editing | Studio Sound, Overdub, transcription | Free / $24/month |
| Runway ML | Video creation & editing | Gen-2 text-to-video, masking, VFX | Free / Custom pricing |
| GrammarlyGO | Writing assistance | Tone adjustment, grammar, content ideas | Free / $12/month |
| Notion AI | Workflow organization | Document analysis, smart formatting | $8/month |
| Synthesia | AI video production | AI avatars, voiceovers, multilingual support | $18/month |
| Hootsuite AI | Social media management | Caption creation, scheduling, hashtag ideas | $129/month |
| Surfer SEO | SEO content optimization | Content editor, keyword suggestions | $99/month |
| Pictory | Video from text/blogs | Auto-captioning, script-to-video tools | $19/month |
These tools are designed to assist, not replace, human creativity. They handle repetitive tasks so you can focus on strategy and storytelling. Keep reading for detailed insights into each tool.
Best AI Tools for Content Creation in 2024
1. ChatGPT by OpenAI
ChatGPT has reshaped how content is created. In 2023, U.S. companies reported saving between $50,000 and $70,000 by incorporating ChatGPT into their workflows. They reduced task times by 40% and improved content quality by 18% . Here's a closer look at ChatGPT's features and how content creators can make the most of them.
Subscription Plans
ChatGPT offers various plans tailored to different needs:
| Plan | Price | Key Features |
|---|---|---|
| ChatGPT 3.5 | Free | Basic conversational AI |
| ChatGPT Plus | $20/month | Priority access and DALL·E integration |
| ChatGPT Team | $25/user/month (min. 2 users) | Collaboration tools for teams |
| Enterprise | Custom pricing | Advanced security and dedicated support |
Features for Content Creation
ChatGPT provides tools to streamline content creation:
- Custom GPTs: Adjust responses to match specific topics or tones.
- Browsing Capability: Access up-to-date information.
- DALL·E Integration: Create images from text descriptions.
- Voice Interface: Enable hands-free content generation.
- Plugins: Add specialized tools for extended functionality.
Practical Applications
ChatGPT is particularly effective in these areas:
| Task | Application |
|---|---|
| Research | Gathering diverse perspectives and data |
| Outlining | Building structured content frameworks |
| Draft Writing | Producing initial content drafts |
| Editing | Polishing and refining existing content |
| Repurposing | Adapting content for various platforms |
| SEO | Recommending keywords and meta descriptions |
| Ideation | Generating fresh content ideas |
Tips for Content Creators
-
Master Prompt Engineering
Use detailed prompts that specify style, tone, and structure for better results. -
Implement Quality Control
Always verify the content. Since ChatGPT's knowledge cutoff is 2021, double-check for accuracy on recent topics. -
Maximize Efficiency
Leverage templates and the voice interface to speed up repetitive tasks.
KPMG India's CEO, Yezdi Nagporewalla, emphasized the importance of a human-AI partnership, stating, "CEOs will continue to hire year after year", while dismissing fears that AI tools would replace human workers .
2. Canva AI
Canva AI's Magic Studio is changing how visual content is created with its powerful AI-driven tools. In October 2023, Canva announced a $200 million investment in content and AI royalties for creators over the next three years , highlighting its dedication to supporting creative professionals.
Magic Studio Features
| Feature | Function | Best For |
|---|---|---|
| Magic Design | Creates designs from prompts | Social media posts, presentations |
| Magic Media | Generates AI videos/images | Video content, visual assets |
| Magic Write | Assists in writing text | Copy, captions, content ideas |
| Magic Edit | Advanced image editing tools | Photo editing, design refinement |
| Magic Expand | Extends images seamlessly | Image framing, aspect adjustments |
Subscription Options
Canva provides several pricing plans to fit various needs:
- Free: Basic access with limited AI tools
- Pro: Full access to premium editing features
- Teams: Collaboration tools and brand management
- Nonprofit/Education: Tailored plans with premium features for specific groups
These options make it easier for users to choose a plan that suits their goals and budget.
Performance Impact
Since its launch in 2022, Magic Write has helped users create over one billion words . Canva now serves 150 million users globally, making content creation faster and more efficient.
- Time Savings: Features like Resize and Magic Switch allow users to instantly reformat designs or translate them into multiple languages .
- Brand Consistency: Canva's AI tools automatically apply styles to ensure a cohesive brand image across all materials.
- Workflow Integration: Magic Studio works with productivity tools via the Canva Apps Marketplace. For example, Beam AI helps teams automate design tasks while maintaining brand guidelines .
Professional Impact
Canva’s AI features are a game changer for content creators. User @SpotOnDomain shared:
"@canva is an incredible app for designing pretty much anything you need! A huge selection of templates, fonts and colors; endless choices at the tip of your fingers; easy editing and sending/sharing. Best app I've used for a long time. If you haven't tried it... try it!"
Canva AI stands out in several areas:
- Social Media Content: Quickly create designs tailored to specific platforms.
- Presentations: Get AI-assisted slide designs and content ideas.
- Video Production: Generate videos from text with customizable options.
- Brand Asset Management: Keep materials consistent with automated brand styling.
3. Descript
Descript simplifies audio and video editing by making it text-based, saving time and delivering polished results. Launched in 2017 with $100M in venture capital funding , this AI-powered tool has become a go-to for efficient, professional editing.
Key AI Features
| Feature | What It Does | Ideal For |
|---|---|---|
| Studio Sound | Improves audio quality using AI | Podcasts, voiceovers |
| Filler Word Removal | Automatically removes "um", "uh", and similar fillers | Interviews |
| Green Screen | Removes backgrounds with AI | Video production |
| Eye Contact | Adjusts gaze direction | Video presentations |
| Overdub | Replicates voices with AI | Voice corrections, dubbing |
| Translation | Supports multiple languages | Global content |
Tools for Professionals
Descript’s transcription is highly accurate at 95% and supports 23 languages . It offers three distinct editing tools to suit various workflows:
- Script Editor: Edit text like a word processor for quick adjustments.
- Canvas: Visual tools for layouts and graphics.
- Timeline: A traditional video editing interface for detailed control.
These tools are offered through several pricing tiers, making it accessible to a wide range of users.
Pricing Plans for 2024
Descript offers various plans to suit different needs:
- Free: Includes 1 hour/month transcription and 720p exports with watermarks.
-
Creator: $24/month (billed annually)
- 30 transcription hours/month
- 4K exports without watermarks
- 2 hours/month of AI speech
-
Business: $40/month (billed annually)
- 40 transcription hours/month
- Advanced AI tools
- 5 hours/month of AI speech
These plans cater to both beginners and professionals, providing flexibility for different levels of content creation.
What Users Say
Descript is celebrated for its ability to save time without compromising quality. Matt Medeiros, executive producer and host of the Breakdown podcast, shares:
"Descript shouldn't be known as an app that makes podcast editing quick and easy, but an app that helps you produce high quality content, in a shorter amount of time."
Seamless Workflow Integration
Descript enhances content creation with features like:
- Collaborative Editing: Teams can edit in real-time.
- Content Repurposing: Easily convert content across formats.
- Platform Integration: Publish directly to popular platforms.
- Templates: Maintain consistent branding and formatting.
These tools take care of the technical details, allowing creators to concentrate on producing engaging, strategic content.
4. Runway ML
Runway ML is an AI-powered video editor that works directly in your browser, simplifying post-production with automated tools.
AI-Powered Video Features
| Feature | Function | Ideal Use |
|---|---|---|
| Gen-1 | Transforms existing videos | Adjusting scenes |
| Gen-2 | Generates videos from text or images | Creating content from prompts |
| Gen-3 Alpha Turbo | Converts images into videos | Producing dynamic visuals |
| Masking | Automatically isolates objects | Removing backgrounds |
| VFX | Adds AI-driven effects | High-end productions |
Professional Use Cases
Runway ML has been used in high-profile projects like Madonna's Celebration Tour and A$AP Rocky's music video , showcasing its capabilities in professional settings.
Standout Technical Features
Runway ML offers tools that elevate video editing, including:
- Depth Mapping: Creates 3D effects from 2D footage for a more immersive look.
- Inpainting Technology: Smoothly fills in gaps after object removal.
- Color Correction: Uses AI to enhance and balance colors.
- Compositing Tools: Provides advanced layering options for complex edits.
These features make it a strong contender in the video editing space.
Why It Stands Out
Runway ML's automated features give it an edge over other tools, streamlining editing tasks and boosting productivity.
Built for Modern Workflows
Its browser-based platform supports team collaboration and remote access, making it easy to use professional-grade tools from anywhere. This flexibility helps creators meet deadlines without compromising on quality.
5. GrammarlyGO
GrammarlyGO takes AI writing assistance to the next level by combining grammar checking with content creation. Businesses have reported saving an average of $5,000 per employee annually by improving writing efficiency .
Key Writing Features
| Feature | Purpose | Advantage |
|---|---|---|
| Real-time Correction | Fixes grammar, spelling, and style issues | Keeps writing polished and professional |
| Tone Adjustment | Analyzes and adjusts tone | Ensures content aligns with brand voice |
| Plagiarism Detection | Verifies originality | Safeguards against duplicate content |
| Readability Analysis | Rates clarity and readability | Makes content easier to understand |
| Language Variations | Supports different English dialects | Matches regional preferences |
These tools form the foundation for GrammarlyGO's advanced content creation capabilities.
AI-Powered Writing Tools
GrammarlyGO improves writing efficiency by 66% , offering features like:
- Smart Replies: Generates email responses tailored to context.
- Content Ideation: Helps brainstorm and develop fresh ideas.
- Document Summarization: Condenses lengthy texts into quick summaries.
- Brand Voice Integration: Ensures consistent messaging across platforms.
Seamless Integration
GrammarlyGO works effortlessly with Gmail, Google Docs, Microsoft Word, LinkedIn, and as a Chrome extension. With 30 million daily users , it adapts to personal and brand writing styles, offering suggestions that enhance rather than overshadow the writer's voice .
Subscription Options
- Free: Basic grammar and spelling tools.
- Premium: $12/month, includes advanced features .
- Business: $15/month, adds analytics and brand tools .
User Insights
"Grammar checkers are an aid - they're not perfect. But between me and them, I can produce a solid first draft before my editors apply their superpowers. So my advice is to take them for a spin. Most have a free trial or free version to get you started, and then you can choose the premium AI grammar checker that works best for you."
sbb-itb-212c9ea
6. Notion AI
Notion AI turns your workspace into a smart content creation hub by combining document management with AI-powered tools. It simplifies your workflow while keeping you in control of the creative process.
Core AI Features
| Feature | What It Does | How It Helps |
|---|---|---|
| Content Generation | Drafts content based on prompts | Speeds up the writing process |
| Document Analysis | Highlights key points and tasks | Makes organizing content easier |
| Language Tools | Adjusts tone and translates text | Keeps messaging consistent |
| Smart Formatting | Structures documents automatically | Ensures a polished, professional look |
Seamless Workspace Integration
Notion AI works right within your existing Notion setup. No need to juggle multiple tools - it syncs across devices and team members in real-time, making collaboration a breeze.
Affordable Pricing
By consolidating tools, you could save up to $60 monthly on content subscriptions and $30 on repurposing tools . Pricing for Notion AI starts at $8 per member per month (billed annually) or $10 per member per month (billed monthly) .
What Experts Say
Alex Heath, Deputy Editor at The Verge, shares his thoughts:
"It's the slickest, most practical implementation of generative AI for text that I've used to date."
Practical Uses
Notion AI shines when it comes to turning rough ideas into polished results. Here’s what it can do:
- Expand bullet points into detailed paragraphs.
- Pull actionable items from meeting notes.
- Translate content for global audiences.
- Adjust tone and complexity to suit different readers.
Integration with Other Tools
Notion AI connects with popular tools through its API, making it easy to keep your workflow centralized. It integrates with:
- Project management apps like Jira and Asana.
- File storage services such as Google Drive.
- Communication platforms like Slack.
- Design tools like Figma.
- Version control systems such as GitHub.
These connections allow you to use your favorite tools while benefiting from Notion AI’s capabilities, keeping everything streamlined and efficient.
Notion AI continues to push the boundaries of content creation, offering a powerful solution for creators in 2024.
7. Synthesia
Synthesia takes video production to the next level by using AI to turn text into professional-quality videos. With AI avatars and voices, this platform has become a go-to solution for over 50,000 companies looking to simplify and speed up their video creation process .
Key Features
| Feature | Description | Business Advantage |
|---|---|---|
| AI Avatars | Over 230 lifelike digital presenters | Removes the need for actors or studios |
| Voice Generation | Supports more than 140 languages | Makes global content creation easier |
| Media Library | Access to millions of royalty-free assets | Cuts down on production costs |
| Template System | Pre-designed video layouts | Speeds up the creation process |
These tools make video production faster and more cost-efficient for businesses.
Time and Cost Savings
Synthesia has helped companies achieve impressive results:
- Zoom's team reduced video production time by 90% .
- DuPont saved $10,000 on each training video .
- Forecast cut course creation time in half and reduced audio-video sync time by 80% .
Pricing Options
- Starter: $18/month (billed annually) - 120 minutes per year
- Creator: $64/month (billed annually) - 360 minutes per year
- Enterprise: Custom pricing with unlimited minutes
- Studio Express-1 Avatar: $1,000/year (add-on)
Real-World Results
BSH saw a 30% increase in e-learning engagement compared to text-based modules . Rosalie Cutugno from Moody's highlights the platform's efficiency:
"What used to take us 4 hours to create now takes 30 minutes - and updates happen in seconds."
Enterprise Integration
Synthesia fits seamlessly into existing systems, supporting:
- Learning Management Systems (LMS)
- Content Management Systems (CMS)
- Customer Relationship Management (CRM) platforms
It also meets SOC 2 Type II and GDPR standards, offering secure solutions for enterprise users .
Versatile Uses
Businesses use Synthesia for a variety of purposes, including:
- Turning blog posts and presentations into videos
- Creating multilingual training materials
- Producing product demos
- Developing customer support videos
Geoffrey Wright from Mondelez shares his experience:
"100 hours' worth of work in 10 minutes. Synthesia reduces video translations to a few clicks."
For anyone looking to create professional videos without the usual hassle, Synthesia provides a powerful, easy-to-use solution.
8. Hootsuite with OwlyWriter AI
Hootsuite's OwlyWriter AI simplifies social media management by combining AI-powered content creation with smart scheduling tools. Here's a closer look at what it offers.
Key Features and Benefits
| Feature | Description | Why It Matters |
|---|---|---|
| Content Generation | Creates captions from URLs or custom descriptions | Saves up to 16 hours per month |
| Smart Scheduling | Identifies the best times to post based on top-performing content | Helps maximize audience engagement |
| Copywriting Formulas | Includes frameworks like HOOK, AMP, WIIFM, and AIDA | Improves conversion rates |
| Hashtag Generation | Suggests hashtags tailored to your content | Boosts content visibility |
| Multi-Channel Support | Produces content for social media and websites | Ensures consistent messaging across platforms |
Integration and Workflow
OwlyWriter AI integrates seamlessly into the Hootsuite dashboard, offering:
- Analytics to track post performance
- Approval workflows for team collaboration
- A content calendar for better planning
- Multi-platform posting to simplify distribution
Content Optimization
This tool enhances content performance with features like:
- Identifying and refining top-performing posts for each platform
- Generating hashtags based on your content and visuals
- Adapting to your brand's voice for consistency
- Providing A/B testing options to fine-tune posts
These capabilities lead to tangible results. Joel Acosta, Digital Media Manager at Concert Golf Partners, shares:
"OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I've seen better numbers since my team has been using OwlyWriter AI. I love it and I don't know how I lived so long without it."
Pricing Structure
Hootsuite offers two plans for OwlyWriter AI:
- Professional Plan: $129/month
- Team Plan: $299/month
Both plans come with a 30-day free trial .
9. Surfer SEO
Surfer SEO is a tool designed to help you create content that ranks higher on search engines. Powered by AI, it provides data-driven insights to optimize your articles. With over 150,000 daily users , including SEOs, content creators, and agencies, Surfer analyzes more than 500 on-page signals to offer actionable recommendations .
Key Features for Content Optimization
| Feature | What It Does | Why It Matters |
|---|---|---|
| Content Editor | Offers real-time optimization tips | Helps track content quality (score: 0–100) |
| Auto-Optimize | Suggests NLP-based terms | Boosts topic relevance |
| Outline Builder | Creates outlines based on competitors | Ensures thorough topic coverage |
| Plagiarism Checker | Flags duplicate content | Protects originality |
| Version History | Restores earlier drafts | Simplifies content revisions |
How the Content Score Works
The Content Score system evaluates your article based on factors like:
- Using relevant keywords and maintaining proper density
- Structuring headers and paragraphs effectively
- Optimizing content length
- Placing images strategically
- Completing metadata
A score between 67 and 100 is considered ideal, signaling that your content is high-quality and search engine-friendly. Surfer integrates with popular tools, making it easy to enhance your workflow.
Integration Options
Surfer SEO works seamlessly with:
- Jasper AI
- Google Docs
- WordPress
- Contentful
These integrations help streamline your process and deliver measurable results.
Proven Results
Forbes Advisor saw a featured snippet and gained 1,000 monthly clicks, saving $2,835.75 per month .
"Surfer is a quick yet extremely accurate way to get data-driven advice for your site. I've seen ranking gains in many different niches by applying its suggestions. Bonus: It takes the data and presents it in such a way that even beginner SEOs would understand."
- Matt Diggity, CEO and Founder of Diggity Marketing
Pricing Details
Surfer offers three plans:
- Essential: $99/month (or save 20% with annual billing)
- Scale: $219/month
- Enterprise: Custom pricing
All plans come with a 7-day money-back guarantee .
"We love Surfer so much that if we had to choose one SEO tool to live with forever, it would be Surfer."
- Lauren Petrullo, Founder of Mongoose Media
10. Pictory
Pictory is an AI-powered video creation tool that has already generated over 10 million videos . It simplifies the video production process by replacing traditional editing software with automated, high-quality solutions.
Key Video Creation Features
| Feature | What It Does | Why It Helps |
|---|---|---|
| Script-to-Video | Turns written scripts into videos | Makes repurposing content effortless |
| Blog-to-Video | Converts blog posts into video content | Expands your content’s audience |
| Text-Based Editing | Edits videos using a text interface | Simplifies the editing process |
| Auto-Captioning | Automatically generates captions | Boosts video watch time by 12% |
| Brand Kit | Adds logos and brand colors | Ensures consistent branding |
On top of these features, Pictory automates advanced editing tasks, making video creation even easier.
AI-Driven Automation
Pictory’s AI takes care of time-consuming editing tasks, including:
- Removing filler words and pauses
- Matching visuals to the script
- Adding perfectly synced captions
- Generating AI voiceovers
- Creating highlight clips from longer videos
Content Library and Resources
The platform also includes a rich library of HD video clips, professional images, royalty-free music, custom fonts, and branded assets to enhance your projects.
Real Performance Impact
With 85% of social media videos being watched without sound , Pictory’s auto-captioning feature plays a key role in improving engagement.
"An amazing tool that encapsulates everything you need to produce content... It has saved me tons of time and effort for producing content that would normally take me weeks." - Himadri, Verified Customer
Pricing Plans
Pictory offers a range of pricing options to fit different needs:
- Starter: $19/month (billed annually)
- Professional: $39/month (billed annually)
- Teams: $99/month (billed annually)
- Enterprise: $975/month (billed annually)
Platform Ratings
Pictory’s strong user ratings highlight its effectiveness:
- Overall Rating: 4.3/5
- Ease of Use: 4.5/5
- Performance: 4.5/5
"Pictory will save you a lot of time! More videos = more $! Pictory.ai makes my content creation so much easier! I'm able to create tons of videos in 1/2 the time, and I can brand it with my channel logo." - Executive Debutante, Verified Customer
For creators looking to scale their video production without sacrificing quality, Pictory combines smart automation with professional-grade features. By handling repetitive tasks, it allows users to focus on their content strategy and storytelling.
Conclusion
AI is reshaping content creation by boosting productivity and improving quality across various industries.
How AI Impacts Content Creation
| Metric | Effect |
|---|---|
| Time Savings | Cuts creation time by up to 50% per piece |
| Content Output | Increases production capacity by 4x |
| Cost Reduction | Reduces production costs by 60% |
| Engagement | Improves Instagram engagement by 9% |
| Efficiency | Halves content creation time with NLG tools |
These numbers highlight why AI is becoming a go-to resource for modern content creators.
How Creators Are Using AI
Content creators are finding practical ways to incorporate AI into their workflows:
- 51% use it for automated caption writing
- 38% rely on it for trend analysis and idea generation
- 29% apply AI for personalized content creation
"As the demand for engaging and timely content continues to rise, AI is becoming an essential tool for content creators across various industries. By streamlining their processes and freeing up more time for creative strategy, AI empowers content creators to focus on what truly matters - crafting impactful messages that resonate with their audiences" .
Making AI Work for You
To get the most out of AI, it’s important to use it thoughtfully. Here’s how you can make AI integration more effective:
- Keep human oversight in place to maintain quality
- Use AI tools to streamline workflows without compromising creativity
- Focus on producing meaningful, high-quality content
- Stay updated on new AI features and advancements
"By embracing AI as a partner, I really believe creators can unlock new possibilities, reach wider audiences, and build stronger communities." - Ian Shepherd
With 73% of businesses already leveraging AI for content creation , these tools are not just about efficiency - they’re about enabling creativity. The future lies in blending human ingenuity with AI’s capabilities, ensuring content retains the personal connection that audiences value most.
