Frase is a tool designed to make SEO content creation faster and easier by combining AI-powered research, writing, and optimization features. Here's a quick overview of what it offers:
- AI Tools for Content Creation: Frase helps you research, write, and optimize content efficiently.
- Search Analysis: Get insights from top-ranking pages in just 6 seconds.
- Content Brief Generator: Create detailed content outlines using AI and competitor data.
- AI Writing Assistant: Offers real-time suggestions, SEO guidance, and competitor-based optimization.
- Team Collaboration Features: Includes project tracking, shared folders, and document sharing.
Key Benefits:
- Save time with faster research and content creation.
- Improve search rankings with SEO-driven tools.
- Streamline team workflows for better collaboration.
Pricing (April 2025):
- Solo Plan: $14.99/month for individuals.
- Basic Plan: $44.99/month for small teams.
- Team Plan: $114.99/month for agencies.
- Pro Add-On: $35.00/month for advanced features like unlimited AI writing.
While Frase simplifies workflows, it requires a learning curve for new users, and heavy reliance on AI may need human oversight for quality and creativity. It’s best used as a research and optimization tool rather than a standalone content writer.
Main Features
Search Results Analysis
Frase's search analysis tool provides quick insights from top-ranking content, including main keywords, titles, and related topics, in just 6 seconds. The research panel helps users pinpoint opportunities by analyzing:
- Keyword gaps compared to leading pages
- Patterns in content structure that impact rankings
- Depth of topic coverage in successful articles
- Question clusters from Google's People Also Ask feature
The platform also integrates with Google Search Console, helping teams identify promising content opportunities and prioritize topics based on data. Using this information, Frase's Content Brief Generator streamlines the process of turning research into actionable content outlines.
Content Brief Generator
This tool simplifies the creation of content outlines by combining AI-powered suggestions with insights from leading content sources. Features include:
- Pulling questions from Google's People Also Ask and Quora
- Generating headings with AI or choosing from top-performing content
- Drag-and-drop functionality for easy section reorganization
- Importing existing outlines directly into the platform
With these features, users can blend AI-driven ideas with proven strategies, ensuring thorough topic coverage. To make the process even smoother, the AI Writing Assistant offers real-time guidance during the writing phase.
AI Writing Assistant
The AI Article Wizard acts as a smart writing partner, offering real-time suggestions and content generation tools. It boasts a 9/10 functionality rating. Key features include:
- Custom templates for faster content creation
- SEO workflow tools to determine ideal article length and header count
- Integrated research for seamless keyword usage
- Competitor-based optimization recommendations
For added convenience, the WordPress Plugin allows users to optimize content directly within their content management system.
| Feature Component | Key Benefit | Performance Rating |
|---|---|---|
| Search Analysis | 6-second SERP insights | 8/10 Speed |
| Content Brief Generator | Detailed outline creation | 9/10 Features |
| AI Writing Assistant | Real-time optimization | 8/10 Ease of use |
Together, these tools simplify workflows and enhance SEO performance, giving content creators a powerful edge.
Advantages
Faster Content Creation
Frase speeds up content creation with its AI-driven tools. It allows users to generate content briefs and drafts much quicker than traditional methods. The AI Article Wizard identifies what the target audience wants, helping writers create relevant content efficiently. By automatically gathering competitor insights and frequently asked questions, teams can focus on writing engaging material without spending hours on research. This improved efficiency also supports better SEO outcomes, as explained below.
Better Search Rankings
Frase's SEO tools are designed to boost search performance by analyzing high-ranking content to identify:
- Ideal article length
- Effective header structures
- Strategic keyword use
- Thorough topic coverage
The platform integrates with Google Search Console, enabling teams to monitor growth and address underperforming content. It also provides suggestions for internal linking and evaluates external link sources, helping to build a stronger SEO strategy overall.
Team Workflow Tools
Frase isn't just about individual productivity - it also enhances team collaboration and project management. Key workflow features include:
| Feature | Benefit |
|---|---|
| Project Status Settings | Tracks assignment progress in real time |
| Team Project Folders | Centralizes content organization |
| Document Sharing | Offers flexible access with read-only or edit modes |
| Content Filtering | Simplifies sorting by status or team member |
| Bulk Actions | Streamlines folder management and organization |
These tools are especially useful for larger teams handling multiple content projects. The Team plan supports three users by default, with the option to add more as needed. Document sharing works seamlessly with both internal team members and external collaborators like freelancers and stakeholders.
Frase's popularity has grown significantly, with its user base jumping from 840 to 13,579 active monthly users after its AppSumo launch. This surge highlights the tool's ability to meet the demands of modern marketing teams for efficient content creation and optimization.
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Frase Review and Tutorial (SEO + AI Writing) 2024
Drawbacks
While Frase offers a range of useful features, there are a few downsides to consider.
Initial Setup Time
Getting started with Frase can take a while. New users often need to watch detailed YouTube tutorials and complete the certification program to fully understand the platform. This learning curve might feel overwhelming for those eager to dive straight into content creation.
Price Analysis
Frase's pricing structure might not suit every budget. Here's a breakdown of the current plans as of April 2025:
| Plan | Monthly Cost | Best For |
|---|---|---|
| Solo | $14.99 | Individual content creators |
| Basic | $44.99 | Small marketing teams |
| Team | $114.99 | Agencies and larger organizations |
| Pro Add-On | $35.00 | Advanced users needing unlimited AI writing |
The Pro Add-On is necessary for features like unlimited AI Writer access, keyword search volume, and SERP enrichment. While the pricing reflects the platform's advanced tools, it could be a stretch for those working with limited budgets.
AI Dependency Risks
Relying heavily on AI-generated content has its challenges:
- Accuracy: AI outputs need thorough fact-checking.
- Creativity: The content might lack original ideas or a consistent brand voice.
- Quality: Human review is crucial to refine tone, verify context, and fill any content gaps.
These factors highlight the importance of balancing AI tools with human oversight to maintain high-quality content.
Summary
Frase enhances the SEO content process with its AI-powered tools. It simplifies content research and optimization, making tasks like creating content briefs and analyzing competitors faster and easier.
Even with its efficiency, human input is still crucial. Frase's ability to produce SEO-focused briefs has made it a go-to resource for content teams, especially in today’s content-driven digital world.
"Yes, Frase is a stellar SEO content optimization tool that delivers on its promises (putting the entire SEO content workflow on steroids). It's also very reasonably priced compared to its competitors." - Jeremy Moser, Co-founder and CEO of uSERP
Main Points
Some standout features from the review include:
- In-Depth Research: Combines SERP analysis with content brief creation to ensure thorough topic coverage.
- Optimization Features: Offers keyword suggestions and topic scoring to boost SEO performance.
- Actionable Insights: Uses Google Search Console data to uncover content opportunities.
- Collaboration Tools: Helps teams manage workflows efficiently.
While Frase excels at research and optimization, it works best as part of a broader content strategy. Jeremy Moser highlights its ideal use case:
"I wouldn't recommend Frase as a content writing tool. Instead, I recommend Frase as a content optimization tool and for researching the competition when drafting content briefs."
Pairing Frase’s AI capabilities with human editorial oversight delivers the best results.
