Synthesia makes creating professional videos fast and easy, without cameras or actors. By 2025, over 50,000 companies, including 60% of Fortune 100 organizations, use Synthesia to save time and cut costs. For example, DuPont saves $10,000 per training video, and Zoom reduces production time by 90%.
Why Synthesia Stands Out:
- AI Avatars: 230+ avatars speaking 140+ languages.
- Text-to-Video: Turn documents, PDFs, or web content into videos in minutes.
- Templates & Tools: 300+ templates, brand kits, and royalty-free media.
- Team Collaboration: Real-time editing and feedback.
Key Benefits:
- Save time: Create videos 90% faster.
- Cut costs: Reduce expenses by thousands per video.
- Easy to use: No technical skills required.
Synthesia is trusted for training, marketing, and education, offering fast, scalable, and localized video solutions. Want to create videos effortlessly? Synthesia might be the tool for you.
Main Features of Synthesia
AI Avatars and Language Options
Synthesia offers AI avatars capable of speaking in over 140 languages and accents, making it a versatile tool for global communication. Enterprise users can unlock premium avatars and even create custom branded ones. Additionally, all users have the option to generate their own digital twin using just a webcam or smartphone. These avatars are designed to convey natural emotions, ensuring presentations feel lifelike and engaging.
Video Templates and Brand Tools
Synthesia simplifies video creation with a library of over 300 templates. Its brand kit helps maintain consistent visuals aligned with your branding, while the built-in media library includes millions of royalty-free assets like images, videos, icons, GIFs, and soundtracks. These features ensure your videos look polished and professional.
Text-to-Video Creation Process
Synthesia’s text-to-video feature transforms documents like PowerPoint presentations, PDFs, Word files, and even website URLs into dynamic videos. This process saves time and effort, as highlighted by Geoffrey Wright, Global Solution Owner at Mondelez:
"100 hours' worth of work in 10 minutes. Synthesia reduces video translations to a few clicks".
Here’s how the workflow unfolds:
- Script Generation: Upload your content or use the AI script generator.
- Customization: Personalize avatars, tweak layouts, and incorporate your brand elements.
- Voice Options: Add AI voiceovers with adjustable accents and even voice cloning.
- Collaboration: Allow your team to provide real-time feedback and make edits.
Frank Grijspaarde, Global TPM Manager at Heineken, sums it up perfectly:
"You don't even need a tutorial. The platform is so easy to use and intuitive".
Synthesia AI Video: Start HERE! (2025 Tutorial)
Common Uses for Synthesia
Synthesia offers a range of features that make it useful across various industries.
Employee Training Videos
This platform simplifies the creation and delivery of professional training videos, producing content in under an hour. Plus, its SCORM compatibility makes it easy to integrate with learning management systems (LMS).
Kevin Alster, Strategic Advisor at Synthesia, highlights its role in learning and development:
"Synthesia has become an essential tool in my learning and development (L&D) toolkit. It's particularly well-suited for delivering scalable, visually appealing, and localized training content."
Ann Stutler, Senior Manager of Training & Learning at Division Maintenance Group, shares her experience:
"Synthesia's AI voiceovers sold me instantly. They give us the ability to pivot and create video content much faster than before."
The platform's speed and ease of use extend beyond training into marketing as well.
Marketing and Sales Videos
Marketing teams leverage Synthesia to create promotional videos without the hassle of traditional production. Its library of templates helps maintain brand consistency across campaigns.
Jason Etherington, Global L&D Sales Learning Strategy Manager at Xerox, explains the cost-saving benefits:
"Relying on external agencies and hiring voiceover actors in multiple languages was extremely costly. So it would either mean stretching the budget or no video at all."
Pedro da Silva, Global Educational Services Manager at Fiery, adds:
"We can record anytime and anywhere with greater speed, simplicity, and ease. It not only optimizes work schedules but also increases productivity and benefits the quality of our educational materials."
Learning and Course Content
Educational institutions use Synthesia to produce course materials efficiently. For example, the International University of Applied Sciences in Germany supports over 100,000 students with 28,000 learning videos. Bolton College has created 400 videos while cutting production time by 80%.
Video-based learning through Synthesia shows impressive results, with 95% message retention compared to just 10% for text. Companies like BSH and Zoom report a 30% boost in engagement and a 90% reduction in creation times.
Rosalie Cutugno, Global Sales Enablement Lead at Moody's, highlights the time savings:
"What used to take us 4 hours to create now takes 30 minutes - and updates happen in seconds."
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2025 Platform Updates
Synthesia has rolled out updates aimed at improving video creation and team collaboration.
New Avatar Features
Synthesia's AI avatars now showcase more lifelike facial expressions and emotional responses that match the narration. With support for over 140 languages, these avatars can also be customized with brand-specific clothing for a personalized touch. Users can create their own avatars using just a smartphone or webcam, while still achieving professional-quality results. The platform adheres to strict AI ethics to ensure security and reliability.
AI Script Generator
The updated AI script generator simplifies the process of creating scripts. It can turn prompts, documents, or webpage URLs into engaging scripts in minutes. Users can adjust the tone and choose from various narrative styles, making it easy to craft content that fits their needs. The tool integrates directly with video creation features, creating a seamless workflow.
Speed and Team Features
New tools for collaboration make teamwork more efficient. Teams can now work together in real-time within shared spaces, enabling instant video drafts, smoother feedback cycles, and better version management.
"With Synthesia, we get lightning-fast results, better engagement, and happier clients", says Matt Pagel, L&D Manager at a Global Consulting firm.
These updates have led to impressive time savings, with companies like Zoom reporting production times that are 90% faster.
Pros and Cons
Advantages
DuPont saves approximately $10,000 per training video using Synthesia's AI-powered platform. The platform supports over 140 languages, allowing companies like Teleperformance to maintain consistent training for their 380,000+ employees globally. With over 230 AI avatars, businesses can choose from a wide range of representation options to suit their needs.
The platform also simplifies team collaboration. Frank Grijspaarde, Global TPM Manager at Heineken, highlights its ease of use:
"You don't even need a tutorial. The platform is so easy to use and intuitive".
While the platform offers many advantages, it does come with a few drawbacks.
Disadvantages
Some of the challenges include:
- AI avatars may trigger an "uncanny valley" reaction in viewers.
- Users cannot preview avatar movements until the video rendering is complete.
Here’s a quick comparison of the platform's strengths and weaknesses:
| Advantages | Disadvantages |
|---|---|
| Cuts video production time by 90% | No real-time preview of avatar movements |
| Supports 140+ languages | Possible "uncanny valley" effect with avatars |
| Saves up to $10,000 per video | Rendering limitations |
| Intuitive interface with real-time collaboration features |
BSH has seen a 30% increase in e-learning engagement with Synthesia. Caroline P., Regional Instructional Designer at Nestlé, shares her experience:
"In the projects I'm currently in, it's a life saver, I could not deliver so quickly without Synthesia. I also value that they are adding avatars and new features regularly".
Summary
Synthesia is an AI-powered video creation platform used by over 50,000 teams, including 60% of Fortune 100 companies. It helps organizations turn text into professional videos, saving time and money. For example, DuPont's Operational Excellence team cut costs by $10,000 per training video using Synthesia.
The platform includes 230+ AI avatars, 400+ AI voices, and supports 140+ languages. Users report faster video creation, making it easier to produce content on a large scale.
Key Onboarding Features
| Feature | Details |
|---|---|
| Free Video Templates | 200+ |
| Monthly Video Minutes (Free Plan) | 3 minutes |
| Stock Avatars (Free Plan) | 6 avatars |
| Language Support | 140+ languages |
| Integration Options | LMS, CMS, CRM tools |
Synthesia’s simple interface requires little training. Tonya Braddock, Executive Director of L&D at Endo, highlights this ease of use:
"If I need a video today, I can get it today - no waitlists, no delays, no relying on third-party vendors"
For businesses scaling their video production, Synthesia offers advanced tools like AI script generation, instant translations, and team collaboration features. It also meets SOC 2 and GDPR standards, ensuring data security and ethical AI practices.
Global companies also rely on Synthesia for consistent, localized training. Ben K., SVP of Learning and Development at Teleperformance, shares:
"Our 380,000+ employees all over the world must have the same competence profile. Synthesia helps us develop engaging, relevant and localized training content at scale."
- Ben K., SVP Learning and Dev. at Teleperformance
Synthesia is a go-to solution for organizations needing fast, scalable video content creation.
