AI tools are transforming social media content creation in 2025. Whether you need help with visuals, captions, videos, or scheduling, these tools can save time and improve results. Here's a quick look at the 10 best AI tools for social media:
- Canva AI: Design visuals with templates, brand kits, and AI-powered tools.
- ChatGPT: Generate captions, content ideas, and even full content calendars.
- Lumen5: Turn text into engaging videos for social platforms.
- Pictory: Simplify video creation with text-to-video and auto-captions.
- Synthesia: Create multilingual videos with AI avatars.
- Hootsuite Insights: Manage social media with analytics and AI-generated content ideas.
- Adobe Firefly: Generate images, text effects, and videos within Creative Cloud.
- Copy.ai: Write captions, ad copy, and social posts in seconds.
- Descript: Edit videos and audio by editing text, with features like auto-captions.
- AI Apps: Discover and compare over 1,000 AI tools for social media.
Quick Comparison
Tool | Best For | Starting Price |
---|---|---|
Canva AI | Visual content creation | $12.99/month |
ChatGPT | Text-based content | $20/month |
Lumen5 | Video marketing | $19/month |
Pictory | Long-form video editing | $19/month |
Synthesia | Multilingual video creation | $22/month |
Hootsuite Insights | Social listening & analytics | $99/month |
Adobe Firefly | Professional design | $9.99/month |
Copy.ai | Copywriting | $36/month |
Descript | Video/audio editing | $12/month |
AI Apps | Tool discovery | Free |
These tools help marketers and creators produce high-quality content, automate repetitive tasks, and analyze performance - all while saving time. Keep reading to learn how each tool can improve your social media strategy.
12 Best AI Tools for Social Media in 2025
AI Apps Platform Overview
With the rise of AI-powered social media tools, finding the right ones can be tricky. AI Apps simplifies this process by offering a curated collection of over 1,000 AI tools, all verified for quality and reliability.
The platform’s filtering system helps users easily find tools by:
- Content type: Whether you need tools for images, videos, or text.
- Pricing models: Options include free, subscription-based, or pay-per-use tools.
- Integration capabilities: Ensuring compatibility with your existing workflows.
These filters make it straightforward to locate the perfect tool for any social media task.
AI Apps employs a thorough, multi-step verification process to test every tool before adding it to the directory. This ensures users can confidently rely on the platform’s recommendations.
The tools are organized into categories tailored to social media content creation, such as:
- AI Art Generators: Ideal for creating eye-catching visuals.
- AI Text Generators: Perfect for crafting captions and posts.
- AI Video Tools: Great for reels, stories, and other video content.
- Automation Tools: Designed for scheduling, analytics, and streamlining workflows.
Here’s a breakdown of the platform’s listing options:
Feature Type | Free Listing | Featured Listing |
---|---|---|
Directory Inclusion | ✓ | ✓ |
Search Visibility | Basic | Enhanced |
Homepage Placement | – | ✓ |
Category Top Spots | – | ✓ |
Visual Presence | Standard | Premium |
AI Apps not only simplifies tool discovery and comparison for managers and creators but also provides integration options to enhance workflows. Plus, its blog keeps users informed with updates on AI trends and tips for improving social media content creation.
The directory is continuously updated with the latest tools, ensuring users stay ahead in the ever-changing world of AI-driven content creation.
1. Canva AI
Canva AI combines an easy-to-use interface with advanced AI features, making it a go-to design tool for creators and marketers. By 2025, it’s expected to remain a staple for social media content creation.
This platform simplifies the design process with several AI-powered tools. Here’s a breakdown of its key features:
Feature | Description | Available On |
---|---|---|
Custom AI Templates | Creates designs automatically using your brand assets | Pro & Teams |
Smart Resize Tool | Adjusts designs to fit different platforms | All Plans |
AI Color Matching | Keeps brand colors consistent across designs | Pro & Teams |
Font Pairing AI | Recommends matching fonts for better typography | All Plans |
AI Layout Optimization | Tailors designs to meet platform-specific needs | Pro & Teams |
Pricing Options
Canva AI offers a range of plans to cater to various user needs:
- Free Plan: Includes basic AI tools, access to over 1 million templates, and 5GB of storage.
- Pro Plan: Costs $12.99/month or $120/year, offering advanced AI features and 1TB of cloud storage.
- Teams Plan: Priced at $100/year per person (minimum 3 users), with added collaboration tools.
- Enterprise: Custom pricing for full AI capabilities and advanced admin controls.
Why Canva AI Stands Out
One standout feature is its smooth integration with popular social media tools like Buffer and Hootsuite. This allows users to design, schedule, and publish content all in one place.
Another highlight is its AI-driven brand kit integration. With the Pro plan, users can create and store up to 1,000 Brand Kits, ensuring consistent visuals across all platforms. The AI learns from these kits to automatically generate designs that align with your brand.
The Pro plan also includes over 20 specialized AI tools, such as background removal and content scheduling, making Canva AI a well-rounded solution for social media content creation.
2. ChatGPT (OpenAI)
ChatGPT is a go-to tool for creating social media content, boasting 485 million monthly visits and delivering engaging, platform-ready material.
Key Features and Capabilities
Feature | Description | Availability |
---|---|---|
Content Ideation | AI-driven brainstorming for fresh content ideas | All Plans |
Caption Generation | Creates platform-specific captions with customizable tone | All Plans |
Content Calendar Creation | Automated scheduling suggestions and planning tools | Plus & Team |
Sentiment Analysis | Analyzes audience sentiment for better engagement insights | Plus & Team |
Custom GPTs | Tailored AI models for specific content needs | Plus & Team |
Pricing Structure (2025)
- Free Plan: Basic access to ChatGPT 3.5
- Plus: $20/month for advanced features and priority access
- Team: $25/user/month (minimum 2 users) with collaboration tools
- Enterprise: Custom pricing for a feature-rich experience
These options make ChatGPT accessible to a range of users, from solo creators to larger teams.
Usage Statistics and Impact
Nearly half (46%) of social media professionals use ChatGPT for brainstorming content ideas, while 39% depend on it for writing copy . Its ability to align content with platform-specific needs has streamlined workflows, making it a game-changer for creators.
"As people become more familiar with AI-generated text, it's important to maintain a human touch to make the content feel more authentic. Using ChatGPT is a great starting point, but you must take it and make it your own." - Paige Schmidt, Social Engagement Coordinator at Hootsuite
This widespread adoption highlights its role in shaping modern content strategies.
Best Practices for Social Media Content Creation
To get the most out of ChatGPT:
- Provide detailed prompts that include brand voice, audience insights, and platform requirements.
- Pair it with tools like Sprinklr AI+ for seamless scheduling and analytics integration .
Advanced Features
ChatGPT also offers features designed for power users:
- Posts optimized for search engines with keywords and hashtags .
- Tools for creating campaign strategies focused on specific goals.
- Cross-platform content adaptation to maintain consistent messaging.
- The ability to generate accurate code snippets, with an 85% success rate .
These capabilities make it a versatile tool for creators looking to elevate their social media game.
3. Lumen5
Lumen5 is an AI-powered video creation platform that has become a go-to tool for video content in 2025. Trusted by 2.5 million companies and used to create over 10 million videos , it offers a range of features designed to streamline your social media workflow.
Key Features and Platform Capabilities
Feature Category | Capabilities | Availability |
---|---|---|
Content Transformation | AI Script Composer, Blog-to-Video Conversion | All Plans |
Media Library | 50M+ stock photos & videos (upgradable to 500M+) | Starter & Up |
Brand Integration | Custom colors, fonts, watermarks | Starter & Up |
AI Enhancement | Automated scene selection, voice recording | All Plans |
Platform Support | Facebook, Instagram, YouTube, LinkedIn | All Plans |
Pricing Structure (2025)
Plan | Monthly Cost | Key Benefits |
---|---|---|
Community | Free | 2-minute videos; up to 5 videos per month |
Basic | $19/month | Removes watermark; advanced AI features |
Starter | $59/month | 1080p resolution; access to 50M+ stock assets |
Professional | $149/month | 500M+ stock assets; multiple brand kits |
Enterprise | Custom | Dedicated support; bespoke templates |
Performance and Efficiency
Lumen5 stands out not just for its pricing but also for its ability to improve workflows. Marketing teams report faster video production and lower costs. Robert Schaub, Marketing Program Manager, highlights the platform's ease of use:
"The AI aspect of Lumen5 was a big draw for us, allowing the platform to be truly plug-and-play with images and media, especially with branded materials and templates."
Advanced Features for Social Media Success
Lumen5's AI Script Composer transforms existing content into video scripts, while the vast media library and customization options ensure brand consistency across platforms. These tools make it easier for brands to create engaging videos for Facebook, Instagram, and LinkedIn .
Global Social Media Manager Shirley Pang appreciates the platform's extensive resources:
"Lumen5 provides a great library of images, video footage, and music to deliver the energy and traction you need for your social posts."
Time and Resource Optimization
With Lumen5's AI-driven tools, users can produce professional-quality videos in minutes, cutting down on both time and costs. This speed enables quicker campaign launches and boosts social media engagement. Adrian Ngo, Global Advertising and Sponsorships, shares:
"Thanks to Lumen5, we have been able to cut down on the time and costs related to video making."
4. Pictory
Pictory simplifies creating social media videos by using AI to convert and edit content. Its user-friendly design and advanced AI tools make high-volume video production more manageable in 2025.
Core Platform Capabilities
Feature Category | Description | Benefit |
---|---|---|
Content Conversion | Text-to-video, URL-to-video options | Quickly transform content |
Media Resources | Access to 10M+ royalty-free assets | Wide variety of content |
AI Features | Auto-captions and voiceovers | Boosts accessibility |
Social Integration | Optimized for multiple platforms | Expands reach |
Collaboration | Multi-user project access | Enhances team workflows |
Pictory helps speed up content creation while maintaining your brand’s tone and style.
Performance Metrics and Impact
Thanks to its strong features, Pictory has driven impressive results. Users have produced over 10 million videos across industries . With 85% of social media videos viewed on mute, Pictory’s automatic captions have increased video watch time by up to 12% .
Pricing Structure 2025
Plan | Monthly Cost | Video Minutes | Key Features |
---|---|---|---|
Free Trial | $0 | 15 | Basic features |
Starter | $19 | 200 | Single user, AI tools |
Professional | $39 | 600 | Advanced features |
Team | $99 | 1800 | 3+ users |
Enterprise | $625 | Custom | Full suite |
Advanced Features and User Experience
Pictory stands out for its advanced editing tools and ease of use. Users appreciate how it saves time while allowing them to create polished, branded videos efficiently. Its ability to turn long-form content into social media-ready videos is especially valuable.
"Best app to edit quickly and make subtitles to your videos. Awesome app to get and totally worth every penny if you make a lot of content and videos for your business."
5. Synthesia
Synthesia turns text into polished, professional videos tailored for social media. By 2025, it's become a go-to tool for over 50,000 companies, including 60% of Fortune 100 organizations.
Core Platform Features
Feature | Capability | Social Media Benefit |
---|---|---|
AI Avatars | Over 230 customizable presenters | Enhances brand professionalism |
Language Support | 140+ languages with auto-voiceover | Expands global audience reach |
Platform Optimization | Preset aspect ratios for platforms | Perfect fit for each platform |
Media Resources | Access to royalty-free assets | Adds variety to content |
Collaboration | Real-time team editing | Simplifies teamwork |
Performance and Efficiency
Synthesia has proven to save time for content creators. Some companies report video production times cut by as much as 80% - especially for multilingual content. This efficiency pairs well with its flexible pricing plans.
"100 hours of work in 10 minutes. Synthesia reduces video translations to a few clicks." - Geoffrey Wright, Global Solution Owner, Mondelez
2025 Pricing Structure
Plan | Monthly Cost | Video Minutes | Key Features |
---|---|---|---|
Free | $0 | 3 | Basic functionality |
Starter | $22 (annual) / $29 (monthly) | 10 | Essential tools |
Creator | $67 (annual) / $89 (monthly) | 30 | Advanced features |
Enterprise | Custom | Unlimited | Full access suite |
Advanced Capabilities
Synthesia stands out for its ability to create videos optimized for platforms like YouTube, Instagram, Facebook, and TikTok. Its user-friendly interface makes it a favorite for social media managers, who value its speed and flexibility:
"What used to take us 4 hours to create now takes 30 minutes - and updates happen in seconds." - Rosalie Cutugno, Global Sales Enablement Lead, Moody's
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6. Hootsuite Insights
Hootsuite Insights combines AI-driven tools with analytics to simplify social media management in 2025.
AI Tools for Content Creation
Hootsuite Insights includes a powerful AI suite designed to streamline content creation. Here's what it offers:
Feature | What It Does | Why It Helps |
---|---|---|
Caption Writer | Generates catchy captions | Cuts down the time spent writing |
Hashtag Generator | Suggests relevant hashtags | Boosts your content's visibility |
Content Ideas Generator | Provides post ideas | Keeps your audience engaged |
Sentiment Analysis | Analyzes audience feedback | Helps fine-tune your strategy |
These tools work seamlessly with Hootsuite's social listening features to create a smoother workflow.
Social Listening at Scale
Hootsuite Insights also excels in social listening, thanks to its integration with Talkwalker. It monitors a massive range of sources - 150 million websites, 30 social platforms, and content in 187 languages .
"The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team."
- Liz Grey, Social Media Manager, University of Sydney
This level of monitoring gives brands the ability to stay ahead of trends and make data-driven decisions.
Measurable Results
Hootsuite Insights has delivered impressive outcomes for its users:
- 80% reduction in workload through chatbot automation
- 500% growth across social channels
- Over 2 million new followers gained
Pricing for 2025
Hootsuite Insights offers several pricing options tailored to different needs:
Plan | Monthly Cost (Billed Annually) | Social Accounts | Features Included |
---|---|---|---|
Professional | $99 | 10 | Basic AI tools, Analytics |
Team | $249 | 20 | Advanced AI, Team collaboration |
Standard | $149/user | 5 | Better analytics, Custom reports |
Advanced | $299/user | Unlimited | Full AI suite, Advanced listening |
Enterprise | Custom | 50+ | Complete access, Custom solutions |
User Success Stories
Real-world feedback highlights the platform's impact. Mark Jennings IV, Social Media Specialist at Landmark Properties, achieved a 2% increase in click-through rates using Hootsuite's analytics tools . Slade Meadows, Digital Marketing Manager at Classic of Denton, shared:
"The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button."
- Slade Meadows, Digital Marketing Manager, Classic of Denton
These testimonials show how Hootsuite Insights helps professionals achieve better results while saving time.
7. Adobe Firefly
Adobe Firefly is an AI-driven tool designed to simplify social media content creation, focusing on image generation and customization within Adobe's suite of applications.
Integrated AI Creation Suite
Firefly works seamlessly with Adobe Creative Cloud apps like Photoshop and Illustrator . Here are some of its standout features:
Feature | What It Does | How It Helps on Social Media |
---|---|---|
Text to Image | Transforms descriptions into images | Perfect for creating branded visuals |
Generative Fill | Adds or edits image elements | Speeds up content personalization |
Text Effects | Produces engaging typography | Creates attention-grabbing headlines |
Generative Recolor | Adjusts color schemes instantly | Keeps branding consistent |
Video Generation | Turns text or images into short videos | Ideal for boosting video engagement |
Commercial Safety and Quality
Adobe markets Firefly as a business-friendly tool, emphasizing intellectual property safety. AI-generated content is clearly labeled for transparency. The platform has received strong user feedback, earning a 4.6 out of 5 rating .
2025 Pricing Structure
Firefly offers flexible pricing plans to suit various content creation needs:
Plan | Monthly Cost | Features | Video Credits |
---|---|---|---|
Standard | $9.99 | Unlimited AI image/vector generation | 20 videos (2,000 credits) |
Pro | $29.99 | Includes extra credits and tools | 70 videos per month |
Premium | TBA | Advanced features | 500 videos per month |
Note: Premium tier is launching soon .
Performance Insights
Firefly is particularly strong in generating high-quality stock photos, converting text to images with precision, and integrating flawlessly with Creative Cloud tools. However, some users have noted occasional bugs that can disrupt workflows . Additionally, its emphasis on safety can lead to more restrained design options . Despite these minor issues, Firefly remains a reliable choice for Creative Cloud users.
Integration Perks
Creative Cloud subscribers enjoy added benefits, including monthly generative credits ranging from 100 to 1,000, based on their plan . Subscribers also gain unlimited AI image and vector generation across Adobe apps , making Firefly a valuable resource for social media teams already using Adobe's ecosystem.
8. Copy.ai
Copy.ai is an AI-powered writing tool that uses GPT technology to craft engaging social media content tailored for various platforms. Its standout feature is the ability to adapt content to specific platforms while ensuring your brand voice stays consistent.
Key Features for Social Media Content
Feature | Capability | How It Helps |
---|---|---|
Language Support | Over 25 languages | Expands reach to international audiences |
Content Templates | 90+ options | Provides platform-specific formats |
Tone Adjustment | Multiple tone choices | Keeps messaging aligned with your brand |
Quick Edits | One-click refinements | Speeds up the editing process |
Multi-Version Output | Generates multiple variations | Great for A/B testing and finding the best fit |
Simplified Content Creation
Copy.ai’s intuitive interface makes creating content quick and efficient. The platform includes a built-in brand voice feature and a tone selector, ensuring your content feels personalized and consistent across different platforms.
Pricing Options for 2025
Plan | Cost (Monthly) | Features Included | Best For |
---|---|---|---|
Free | $0 | 2,000 words/month, access to 90+ tools | Individual creators or hobbyists |
Starter | $36 (annual billing) | Unlimited words, access to advanced LLMs | Freelancers and professionals |
Advanced | $186 (annual billing) | 2K workflow credits, marketing workflows | Small teams needing advanced tools |
Growth | $1,000 | 75 seats, 20K workflow credits | Large organizations managing multiple campaigns |
Why It Stands Out
Copy.ai is particularly effective at producing short-form, engaging content - exactly what social media campaigns need. Its ability to deliver concise, on-brand copy makes it a go-to tool for marketers.
Seamless Integrations
Copy.ai works effortlessly with popular marketing tools, covering every step from brainstorming to publishing. You can save your favorite outputs for future use, ensuring your brand voice stays consistent across all social platforms. This integration makes Copy.ai an essential tool for modern social media strategies.
9. Descript
Descript turns video and audio editing into a text-driven process, making it easier for creators to handle even complex edits.
Smart Editing Features
Feature | What It Does | Why It Matters for Social Media |
---|---|---|
AI Clip Finder | Finds the most engaging moments automatically | Ideal for creating attention-grabbing short-form content |
Text-Based Editing | Edit video or audio by simply changing text | Simplifies repurposing content |
Automated Captions | Generates subtitles in multiple languages | Boosts accessibility and audience engagement |
Studio Sound | Enhances audio quality using AI | Ensures professional sound across platforms |
AI Eye Contact | Adjusts eye contact in videos automatically | Helps build stronger audience connections |
These tools make Descript a go-to platform for creators looking to simplify their editing process.
Advanced Content Creation Tools
Descript doesn’t stop at editing - it also makes creating social content easier. With AI-powered tools for writing posts and access to stock media, it helps craft platform-ready content. The platform automatically adjusts aspect ratios, adds relevant hashtags, and includes visuals tailored for each social media channel.
"This tool dramatically reduces editing time, as noted by Maggie H., Digital Community Manager"
2025 Pricing Structure
Plan | Monthly Cost (Annual Billing) | Key Features for Social Media | Best For |
---|---|---|---|
Free | $0 | 1 hour transcription, 720p exports | Trying out the platform |
Hobbyist | $12/person | 10 hours transcription, 1080p exports | Solo creators |
Creator | $24/person | 30 hours transcription, 4K exports, unlimited AI tools | Professional creators |
Business | $55/person | 40 hours transcription, team collaboration tools | Marketing teams |
Performance Insights
Short-form videos are dominating social media, with nearly two-thirds of viewers watching videos under 60 seconds all the way through . Descript’s AI Clip Finder is designed to identify the best moments in longer videos, making it easier to create shareable clips.
Integration Benefits
Descript brings everything creators need into one platform. It combines screen recording, remote recording, and AI green screen tools, cutting down on post-production time. With features like AI transcription and automatic filler word removal, creators can focus on crafting content rather than getting bogged down by technical tasks.
10. AI Apps
This section highlights AI Apps, a platform designed to bring together a vast array of AI-powered tools for social media content creation. It serves as a centralized directory, offering over 1,000 applications tailored to various aspects of content production.
Discovery Features
Category | Available Tools | Key Benefits |
---|---|---|
Content Generation | Text generators, caption creators | Simplifies post creation while keeping brand messaging consistent |
Visual Content | Image generators, video editors | Boosts visual appeal and reduces production time |
Analytics | Sentiment analysis, performance tracking | Delivers actionable insights to improve content effectiveness |
Automation | Scheduling, cross-posting tools | Enhances efficiency and expands audience reach |
Advanced Search Options
AI Apps makes it easy to locate the right tools with filters for content type, pricing, integrations, and compatibility. This helps users create workflows that are both efficient and customized to their specific needs.
Measurable Impact
Recent data underscores how AI tools can significantly improve engagement on social platforms, showcasing their growing importance in content strategies.
Building a Balanced Strategy
AI Apps supports creators by recommending tools that work together seamlessly, focusing on complementing human creativity rather than replacing it.
Verification and Quality Control
The platform ensures reliability by rigorously testing and reviewing all listed tools:
Verification Step | Purpose |
---|---|
Functionality Testing | Ensures tools perform as expected |
Security Assessment | Confirms robust data protection measures |
Integration Checking | Verifies compatibility with popular platforms |
User Review Analysis | Gauges effectiveness based on real-world use |
This thorough process ensures the directory remains updated with trustworthy and effective tools.
Staying Ahead of Trends
AI Apps keeps up with the fast-paced evolution of AI by featuring new and trending applications. For example, it includes tools like Lately AI , a specialized platform for social media content creation, demonstrating its commitment to showcasing practical and impactful solutions for social media managers.
Tool Features and Pricing Chart
This chart outlines the main features and pricing details for the top 10 AI tools designed to streamline social media content creation in 2025.
Core Features Comparison
Tool | Key Features | Best For | Starting Price |
---|---|---|---|
Canva AI | Templates, Magic Design, Text-to-Image, Magic Write | Visual content creation | $12.99/month |
ChatGPT | Content generation, caption writing, hashtags | Text-based content | $20/month |
Lumen5 | Video creation from text, AI scene selection | Video marketing | $79/month |
Pictory | Script-to-video, AI voiceovers, text editing | Long-form video repurposing | $39/month |
Synthesia | AI avatars, multilingual video generation | Professional video presentations | $30/month |
Hootsuite Insights | Social listening and analytics | Social listening and analytics | $99/month |
Adobe Firefly | Creative AI generation, brand content | Professional design | $14.99/month |
Copy.ai | Social captions, ad copy, bio writing | Copywriting | $36/month |
Descript | Video editing, transcription, AI voiceover | Video content | $15/month |
AI Apps | Tool discovery, comparison, integration | Platform selection | Free |
Advanced Features by Use Case
"If you're a business owner and content is your business, and you're looking for the most efficient way to get high-quality content out into the world, using AI is a must", says Matt Wolfe, AI Tools Expert .
Final Recommendations
To make the most of your social media strategy, here are some tailored suggestions based on the tools reviewed earlier.
Focus on aligning AI tools with your specific workflow and budget as we move into 2025. If you're just starting out, Canva AI and Descript provide great value and ease of use.
For businesses with diverse content needs, consider these combinations:
For Visual Content Creators
Use Adobe Firefly for polished, professional designs and pair it with Copy.ai to craft attention-grabbing captions. Together, these tools can help you deliver visually stunning posts with compelling text.
For Video Marketing Teams
Combine Lumen5 and Pictory for efficient video production. Lumen5 is perfect for turning text into short videos, while Pictory helps transform longer videos into concise clips. This duo simplifies your workflow and boosts creativity.
"AI is a force multiplier for creative expression", says David Raichman, Creative Director at Ogilvy .
Integration Tips
Streamline your process by choosing tools that integrate well with your existing platforms. For example, Vista Social (starting at $15/month) and Buffer (starting at $6/month per channel) offer scheduling features that connect smoothly with automation tools.
For larger enterprises, pairing Hootsuite Insights with ChatGPT Plus can be a game-changer. This combination provides advanced analytics alongside AI-driven content creation, ensuring you stay competitive in the dynamic social media landscape of 2025.