Salesforce Einstein

Salesforce Einstein adds AI to Salesforce, helping businesses know customers better and automate tasks.

Business Intelligence Tool
Salesforce Einstein logo

What is Salesforce Einstein?

Einstein puts smart AI features into your Salesforce setup. It helps teams predict sales, personalize marketing, and solve customer issues faster by looking at data and making tasks automatic with AI.

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Key Features

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    Einstein Lead & Opportunity Scoring.
    These features predict how likely leads are to become customers and how good sales opportunities are. They help sales teams focus on the most promising deals.

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    Einstein Account & Opportunity Insights.
    This tool looks at CRM data to spot changes in accounts and opportunities, like mergers or new board members. It also checks news sources to tell sales teams about important updates.

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    Einstein Copilot.
    Copilot is an AI assistant that works across Salesforce apps. It helps with conversations, automates tasks, and makes personalized content. It's now called Agentforce and works with Sales Cloud, Commerce Cloud, and Slack.

     

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    Einstein Engagement Scoring.
    This predicts how likely customers are to interact with marketing content, like emails. It helps marketers make their engagement and conversion rates better.

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    Einstein Prediction Builder.
    It forecasts possible business results, like customer churn or purchase chances. By looking at old data and trends, it helps businesses get ready for what might happen.

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    Einstein Next Best Action.
    It gives sales agents advice on what products to suggest to customers based on their profiles and past actions. This helps create plans to boost sales.

Frequent questions for Salesforce Einstein

  • What is Salesforce Einstein?

    Salesforce Einstein is an AI platform that works with the Salesforce Customer 360 suite. It helps improve customer relationships, predicts what might happen in your business, and automates tasks.

  • What are the key Einstein features for sales teams?

    For sales teams, Einstein offers features like lead and opportunity scoring, which helps you focus on the best deals. It also gives you account insights and the Copilot feature to automate tasks and create content, saving you time and effort.

  • How does Einstein Copilot (Agentforce) work?

    Einstein Copilot is like a smart assistant built into Salesforce. It uses AI to automate tasks, give you helpful insights, and create content that's just right for each customer. This helps you be more productive and keeps customers happy.

  • Is Salesforce Einstein available as a standalone product?

    No, you can't get Salesforce Einstein by itself. It's part of the bigger Salesforce system, so you'll need to use Salesforce to access its features.

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