Apple Intelligence to Increase Global Reach with Multilingual Support

Expanding Apple’s Linguistic Horizon

As of right now, Apple operates only with US English. But from April 2025, they will adopt eight new languages into their suite. These languages are French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Simplified Chinese.

Apart from this, localized versions of English will be introduced for the Singaporean and Indian audience. Apple realizes that the usage of English across the world is very different and there are colloquial words and slangs that need to be included for the language to feel relatable.

Strategic Implications of Multi Language Support

This decision is meant to expand Apple’s global audience. By offering AI tools in local languages, Apple will have an edge over its competition as this will definitely increase the adoption of these tools. It will also expand Apple’s global footprint as the usage of local languages will enhance their connection with their global audience.

What the Competition is Doing

• Google’s Gemini AI: Google is believed to be working with Apple to integrate its Gemini AI model on iPhones and other Apple devices. This is to give the user a choice between various AI models as this would increase the versatility and adaptability of AI tools in iOS.
• Microsoft Azure’s AI: In a similar vein, Microsoft is also including multiple languages into its suite to empower global users to use AI tools in their preferred languages.

Future Outlook

With several languages being included, AI tools powered by Apple are set to become more personalised and intuitive. This will also improve productivity, accessibility and overall user satisfaction. Apple will also help users bridge the divide with technology and make it more easier and convenient to use.