Introduction
In his inaugural address as Intel's new CEO, Lip-Bu Tan emphasized a commitment to direct collaboration with engineers and the importance of candid customer feedback. Speaking at Intel's "Vision" event in Las Vegas, Tan acknowledged the company's recent market share losses to competitors like Nvidia and outlined his vision for revitalizing the iconic American chipmaker.
Emphasis on Customer Feedback
Tan highlighted the significance of honest communication with customers to drive Intel's innovation and product development. He stated:
"Please be brutally honest with us. This is what I expect of you this week, and I believe harsh feedback is most valuable."
This approach underscores Tan's dedication to aligning Intel's offerings with customer needs and expectations.
Empowering Engineers
A key component of Tan's strategy involves restructuring Intel's organizational hierarchy to empower engineers. He plans to eliminate what he perceives as a slow-moving and bloated middle management layer, thereby fostering a culture of innovation. Tan expressed his commitment to this initiative:
"We're going to really drive some new ideas, giving engineers freedom to innovate from ... ."
By granting engineers more autonomy, Tan aims to accelerate the development of groundbreaking technologies.
Talent Acquisition and Retention
Recognizing the loss of valuable talent in recent years, Tan has prioritized re-recruiting top industry professionals and enhancing Intel's engineering capabilities. He stated:
"We lost quite a bit of ... ."
This focus on talent acquisition is crucial for Intel's efforts to regain its competitive edge in the semiconductor industry.
Conclusion
Lip-Bu Tan's leadership marks a new chapter for Intel, characterized by a commitment to honest customer feedback, empowerment of engineers, and strategic talent management. These initiatives are designed to position Intel as a more dynamic and responsive organization, capable of meeting the evolving demands of the technology sector.
For more details, refer to the original article on Reuters: [Intel's new CEO tells customers ... '](https://www.reuters.com/technology/intels-new-ceo-tells-customers-be-brutally-honest-with-us-2025-03-31/).
